Category: Shop Updates

Hope you all have had a great week, Halloween is now over so we are getting close to CHRISTMASSSSS!!! Monday was a very busy day, there were lots of online orders which kept us all very busy. The marketing team and myself were included in a meeting with Roy and Anthony of Davidoff, discussing our future marketing plans, we’ve got some great deals coming your way, watch this space! We also had a costume competition with all the staff, we took a great photo of some of the staff and our winner was Lisa (the person on the left) who got to take home a bottle of Dead Man’s Fingers. 

On Tuesday the Halloween decorations went away and in came Christmas! I spent my day booking on parcels and editing the leaflet that will eventually go in your December subs. The leaflets are a very delicate thing to edit as it has a lot of elements to it. We had a disaster in the afternoon when the Royal Mail software broke down and didn’t start working until the next morning so we decided to send out all the next day orders with a courier who we know can still deliver next day, it costs the company more money but customer service is the most important thing to us and we didn’t want anything to stop you from getting your cigars. 

On Wednesday I had to help out with booking on again as we had to catch up from the break down, today is a sad day as Georgina is leaving us. She was our humidor manager and had brilliant cigar knowledge. She taught me lots about the way cigars are made and the blends, we did get to have a lovely takeaway as a goodbye treat. I have also been challenged to sell as many Nikka Days and Diplomatico Reserva Exclusiva possible, I haven’t tried the Diplomatico yet but the Nikka Days is very nice indeed, no burn and some nice floral notes, I’m not a fan of Japanese whisky however this one may start to turn me towards them a little bit. In the afternoon I took a few pictures of the cigar subscriptions so look out on the C.Gars Facebook page for those and don’t forget to subscribe!

Thursday began with showing Sarah how to clean the humidifiers in the humidors, these have to be cleaned every week so having our apprentice know how to do them helps me out so I can concentrate on other tasks. After the humidifiers I wrote next week’s article so It’s ready to go as I go on holiday from Thursday next week! The article is on Glengoyne as we have a special promotion on the 12 year old and I must say it is an incredible whisky, I had never tried a Glengoyne but there was little burn and very soothing when drinking, definitely a must have in the collection. Whilst I was writing that Sarah started stocking up the shop, we have Mitchell Orchant visiting on Monday so we need the shop looking as perfect as usual, he is very proud of our shops as am I. We have recently received stock of a lot of Plasencia, Davidoff, Avo and Camacho cigars so we are working on putting some great deals together for our customers to take advantage of. 

Friday consisted of picking many orders and then moving the Davidoff stock into the Cuban humidor and making a nice Davidoff wall so now if you want your Davidoff cigars we will take you to the Cuban room and you could have a cheeky purchase Cuban cigar at the same time 😉

I hope you enjoyed my blog and if you have any questions or need any advice please email me at [email protected]

So long for now

Oliver

Hi everyone! Hope you’ve all had a lovely week! We had a very stormy weekend last week, the thunder was absolutely amazing! I have been on my own in the shop all week which means I get to serve everyone that comes in the door, regular or not. I had some lovely catch ups and was introduced to new customers who have ordered online and had orders picked by me but never made it into the shop. It’s always lovely to put a face to a name.

We’re all so excited for Halloween here that we are having a costume contest on the 31st! If you come to visit us you’ll see many staff dressed up in their scariest outfits all for a bit of fun. I’m still doing figures for the Subscriptions to try to provide you with the best cigars possible, if you have any suggestions please feel free to email me at [email protected] and you may see your favourite cigar in the next box! I’m also having a busy day stocking up the humidor to try to free up some more space for more New World cigars, we recently got in K by Karen Berger cigars and we have already sold 2 boxes! I may have to give them a try to see why they are so popular.

You will start to see some changes in our shop over the next few weeks of which we believe will vastly improve it visually. It may take some getting used to (especially for myself) but change is always good and you won’t even remember what it used to look like. The first change came with the main display you see, it was on a long table which I was always worried about people knocking over so we have a smaller round table which looks much better.

Friday started with a large amount of pickings! But once that was done I had an interesting encounter with someone who wanted to get a valuation for a cigar, for this it has to be sent off to Mitchell himself to value as he is the best at valuing rare and vintage Havanas. This cigar is one I never knew existed! It’s amazing to just look at, it was a Partagas Visible Inmenso and it was almost the size of my arm! This cigar was massive. Afterwards one of my regulars came in who i’m always happy to see as he drives around 100 miles round trip just to come to our shop. He purchased for himself a beautiful Vauen Paris pipe, I think Vauen is very underrated as a pipe brand, their pipes use top quality materials and most of them look very beautiful and unique. You should take a look at them by clicking here.

Saturday is always a fun day in the shop, we get many tourists who have never been here before and enjoy their experience as well as a few regulars but i do love serving the holidaymakers as they are always in awe of our shop and really enjoy their experience, but it also keeps me on my toes as with the regulars I get to have a casual conversation (while remaining professional) whereas with new customers I keep professional the whole time and answer whatever questions they have. The questions new customers have is what keeps my brain ticking and if i don’t have the answer I make sure I research it so I know it the next time someone asks. 

I hope you are all enjoying my blog and if you have any questions feel free to email me 

So long for now my friends

Oliver

Hi all, I hope you enjoyed my first blog, I received some great feedback and I do appreciate it. The traditional Monday again of picking online orders all day has arrived, such a mixture of different cigars really keeps me on my toes but I think I know our two humidors like the back of my hand now. The accessories however are a different story, without the help of my colleagues I would be struggling a lot more and vice versa as they ask for my help when it comes to cigars, you know what they say “Teamwork makes the dreamwork”. I managed to squeeze in writing my next article about considerations when purchasing a cigar, I’ve always seen ourselves as a company who likes to help out our customers with our friendly faces but also our advice, If you have been served by me in our Norfolk shop you will know that I never force a cigar upon anyone but I will steer you away from ones that I don’t think are right for you and I like to carry that on to my articles.

I had two amazing customers who had visited from Canada! They had been to our store in Mayfair and then made a visit to us in Norfolk. They really enjoyed themselves and found our pipe room incredible, they also mentioned that there aren’t really any shops like ours over there. They spent around 45 minutes looking at all of our pipes and in the end settled on two Peterson pipes as well as some tasty tobacco of which they can’t find in Canada. I also found out that pipe tobacco is in fact more expensive over there too! I really enjoyed talking to them about different pipes and I felt overjoyed when they took my recommendations too.

Interesting start to my Tuesday as I had a lovely lady who came in with a picture of Jethro (Many youngsters may not know who that is) holding a pipe and wanted one just like that for her husband, again this took a lot of my pipe knowledge to find one similar and in the end she went home happy which always makes me overjoyed. Nikki, our marketing planner came to me today to ask for two Adorini articles to be published over the next couple of months so by the afternoon I finished writing them and started taking pictures, I must say Adorini accessories look incredibly cool and beautiful, they might be my next purchase. 

Wednesday was a scheduled day off so moving on to Thursday and I spent the whole day stock taking our New World humidor with our new Humidor Supervisor Billy and we didn’t even complete it. Luckily I had my colleague Sharon working double duty covering the shop for me as well as booking on parcels for online customers! You will all see her soon enough full time in the shop from the 16th of November as we’re all having a little shuffle around (don’t worry I’m going nowhere). We had quite a few customers purchasing our vast range of pipe tobacco, when I first started I didn’t picture pipe tobacco being this popular! But honestly it flies off the shelf quicker than I can put it on the shelves!

Friday started with me picking orders and once I had finished picking it was back to counting the cigars in the New World humidor with Billy. It was a long and gruelling process but we got there in the end and now he is planning some new exciting samplers for you all to try, coming to the website soon!

Saturday I completed the Cuban humidor stock take so now we know exactly what cigars we have.  If you haven’t been in our shop yet then you won’t have seen our Halloween decorations! It’s a very spooky place muahahaha! The Halloween theme is also on the C.Gars website and we have special section for gifts to enjoy over this fun time of year which you can see here. I particularly like the new Peterson Halloween pipes, the orange stem is such a unique colour it really makes you stand out from the crowd.

Hope you enjoyed my blog

So long for now 🙂

Oliver

Hi everyone I’m Oliver and I work in our Norfolk Cigar and Whisky store, you may have seen me behind the front desk or even had the pleasure of me serving you! Welcome to my blog. I am going to be sharing with you everything I get up to and any interesting customer interactions I have. I can tell you this, there is never a dull day in our retail store.

A traditional Monday consists of picking online orders… all day! We get so many orders over a weekend that we spend most of our Mondays here just picking orders. I did manage to find some time however to write an article for the C.Gars Cigar Library about “The History of Japanese Whisky” which you can view here. We had a few of our regular customers visiting as well who I’m always happy to see. The biggest news this week is we have Mac Baren pipe tobacco back in stock!! Since lockdown in 2020 this tobacco has been extremely scarce and I wasn’t sure we would ever see again, so I was astounded upon picking orders when I noticed we had an order going out for it, this order has been on back order since December 2021! Waiting a year for his pipe tobacco, now that’s dedication, I’m sure he will be over the moon this week when it finally arrives.

On Tuesday I spent the first hour again picking orders (which is a common theme), afterwards I updated the images on the screens in our Cuban humidor to promote different brands to our customers, this weeks’ gems included the beautiful Orchant Seleccion cigars and some Adorini accessories. It was another busy day in the shop but in between customers I was able to start taking pictures for my next article.

On Wednesday once I finished my pickings I was needed by our Royal Mail team to help book on our online orders (Jack of all trades me), once caught up, I carried on with a task I have been doing on and off for months which is doing website pictures for cigar samplers, working alongside our humidor manager it helps me recognise cigars that I didn’t even know we had! At the end of the day I received the amazing news from our director that I would be in charge of the standard cigar subscriptions! Which means I get to decide which cigars our subscribers get each month! 

Thursdays are always an interesting day for me as I’m usually on my own in the shop so I really take the time to get our lovely shop up to scratch. This time I have one of our apprentices with me who is trying to learn the trade and gain as much knowledge as she can! Stocking up pipes and tobacco is a common theme on Thursdays and Fridays as our online orders take them in droves. However this Thursday I was learning how to edit the leaflets for subscriptions ready for everyone to see.

Friday, the best day of the week! Lovely seeing a few regulars pop in as each time you get to exchange stories and learn more about our customers lives and get updates on how things are going. Fridays always seem to be the busiest day of the week but I love it as I’m always on the go and the day flies by.

I hope you’ve enjoyed reading what I have got up to this week and if there’s anything you want to know about feel free to email me at [email protected]

So long for now 🙂

When you have the choice of hundreds of cigars, it’s only natural for some to rise to the top while others fall by the wayside. The funny thing is there aren’t really any bad Havana’s, it’s just a case of some being less popular than others. So, this week I’m going to take a look at some of the Havana cigars that I feel deserve a lot more love than they get.

Ramon Allones Specially Selected

I’m putting this first because it could be argued that they do have a reasonable following. In fact, they’re what you might call an “Insider cigar,” in that they seem to be extremely popular with members of the cigar trade. Ramon Allones is easily one of my favourite brands personally and it’s only the fact that the range is somewhat limited that holds them back for me. I’m certainly not alone in this, as many of my colleagues rate them extremely highly and they also seem to be a favourite among the directors at UK Havana cigar importers Hunters & Frankau. Colloquially referred to as the “Rass,” it is a full bodied Robusto, with extremely rich notes of cocoa, toffee and spice. Sadly, it’s often overshadowed by the other powerful Robustos, namely the Bolivar Royal Corona and the Partagas Serie D No.4, which make for some extremely tough competition.

 

Fonseca KDT Cadetes

Fonseca is a very underappreciated brand in general, which I’ve always found perplexing. They’re a super approachable blend and their unique tissue wrapping makes them eye-catching, while offering some physical protection. They’re also particularly well priced when compared to other, similarly sized Havanas. The KDT Cadete is an easy smoking, inexpensive cigar so If you’re ever looking to introduce a friend to Havanas, these are a perfect choice. Sadly, they are often outshone by more established mellow brands, like Hoyo de Moronterrey and H. Upmann.

Vegas Robaina Familiares

This one really baffles me; not only is it a great blend to begin with, but it’s also one of the few corners of the Habanos portfolio where you can reliably find well-aged stock. I don’t think we’ve ever stocked a box of that didn’t have a box code from 1999. So you can consistently pick up a Cuban Corona with 20+ years ageing, for under £20. What’s not to love? As I said, the blend itself is absolutely amazing; rich chocolate and treacle notes, it’s like a pudding you can smoke!

Upmann No.2

This is quite an interesting case; H. Upmann is a popular brand in general and couldn’t be considered a “Hidden gem” by anyone’s metric. However, not every format within a brand can be as popular as others and -while it certainly has a few devotees- H. Upmann’s Piramides, the No.2, is one that a lot of people seem to skip over.  It’s understandable when you consider that some of its rival Piramides are some of the most popular formats in their respective brands, or in some cases: the entire Habanos range (the Partagas Serie P No.2 and Montecristo No.2, in particular.) On its own, however, the Upmann No.2 is a fantastic smoke. I have a real thing for mild, creamy cigars with a big ring gauge, giving copious amounts of delicately flavoured smoke, to tantalise your palate, rather than bombarding it.  Expect the classic Upmann creamy coffee notes, with a slight, subtle hint of black pepper.

Romeo y Julieta Churchill Tubed (Anejados)

Ok, ok, so I’ve broken my own rules a lot in this list (but I’ve always been a bit of a rebel… I even ate a Cuppa Soup from a bowl once…) but I realise this one might seem like I’m taking the proverbial Michael even more than the rest. Romeo y Julieta is one of the most famous cigar brands in the world and the Churchill is one of its most famous formats. So how can I call it a hidden gem? Well; they recently released a Tubed Churchill to join the Anejados (aged) range and it seems to have passed a lot of people by. Cigars selected for the Anejados range are usually aged for 5-8 years, but the Churchills they have chosen are from 2007! So, we’re already talking 13 years of ageing at the time of writing, not to mention that 2007 was already being considered a fantastic year for Havanas, even as close to it as 2010, when the cigars had barely even begun to age. So you can imagine how incredible they are now. So: It’s one of the world’s most popular brands, in one of the best formats, from one of the best years in the last decade or so, aged for 10+ years… people should be tripping over eachother to get their hands on these and I honestly can’t understand why they aren’t. Get them before everyone realises!

Those are five of my top picks for cigars that don’t get the love they deserve. Let us know what you think if you give them a try. Alternatively, what cigars would you consider underappreciated? We always love to hear your opinions, so let us know!

-Calum

Store Manager @ Turmeaus & LCDH – Chester

As part of La Casa del Habano franchise we are very fortunate to have access to the most comprehensive range of Havana cigars in the UK. This gives us quite a unique view on the current cigar zeitgeist as we sell brands of hugely varied levels of popularity. From legends such as Cohiba and Montecristo, that even the most casual cigar smokers have heard of, to comparatively unknown brands, such as Fonseca and Rafael Gonzalez, we sell them all and get to see how people respond to them.

One brand that has been fascinating to observe over the last few years has been Trinidad. Relatively speaking, they’re an extremely new brand. Released in 1998, they’re barely toddlers compared to some of the centuries-old industry standards and for a majority of their life, they flew under the radar.  This has always mystified me, as the Trinidad blend is amazing. Creamy, delicately sweet and aromatic, they are often compared to Cohibas, which is fitting as they both originated as diplomatic gifts from Cuba, before being released to the public in small amounts.

So, why the apathy towards them? Other than the slightly confusing naming convention (I’ve lost count of the amount of times I’ve had someone say “No, I said I wanted a cigar from Cuba, not Trinidad!” when I’ve recommended a Trinidad) in my experience, it was down to one main issue: unfortunate timing.

As I said, Trinidad was launched to the public in 1998 and at the time it was available in one size only: the slim, elegant Fundadores, which measure up at 7 ½” by a 40 ring gauge. Within ten years of their launch, smoking bans had started to creep their way across the globe and long, 1hr+ burn time cigars like the Fundadores began to decline in popularity, in favour of shorter, stockier, more compact cigars. The Fundadores were eventually joined by three more vitolas in 2003; the Reyes, Coloniales and Robusto Ts, but out of the four sizes, only the Robusto T could be considered a heavy gauge cigar. However, the Robusto T was already overshadowed by Robustos from far more established brands and it was eventually dropped from their portfolio. So, it came to be that Trinidad remained an often overlooked hidden gem; Slim, graceful relics of a bygone era, lost in the ocean of their stouter, more contemporary rivals.

However, in the middle of the 2010s something happened; something called the Trinidad Vigia. Standing proudly at 4 1/3” and a hefty 54 gauge, the Vigia was a true cigar for the time. People who had previously overlooked the brand started trying it and those people started loving it. The Trinidad blend had always been fantastic, but now it was being showcased in a far more accessible format and it really didn’t take long for word to get out about it.  Over the last few years Trinidad has grown to be one of our best-selling brands at La Casa del Habano – Chester. The fact that in the last year the Vigia has been joined by two more, similarly chunky Trinidads (The Topes and the Media Luna) with a third – the Esmeralda – due to hit stores any day now, shows that we’re not the only cigar shop to see this cigar brand rise from the ashes.

All in all, it’s been amazing to watch the Trinidad trend change over the last few years, from a relatively unknown brand, to one that can stand toe to toe with the big boys of the industry, all in the space of just 22 years, all thanks to one small (or should I say big?) change of direction.  If you’re yet to try a Trinidad, I can’t recommend them enough. We now have the Esmeraldas available!

-Calum

Store Manager @ Turmeaus & La Casa del Habano – Chester.

The UK tobacco trade is a funny old thing. Well, by “funny” I really mean “often near tear inducingly frustrating.” From the extremely heavy tax, to the rainbow of blends and flavours of cigars and pipe tobaccos we aren’t allowed to carry for whatever reason, there’s always something. One thing that has stood out to me in the decade-plus that I’ve been in this trade (Crickey…) is “Snus.” Hugely popular in Scandinavian countries, Snus is basically a teabag-style bag that contains a snuff-like tobacco, which is placed between the lip and gum. I’d been given a few bags to try from various people over the years and I’d always enjoyed the sensation and taste, but the powers that be had always prevented it from being sold here for… reasons.

Now, this is very much still the case. However, a few enterprising sparks have created “Chewing bags.” Functionally, these are basically the same as Snus, but are juuust different enough to be classed as a different product (For example, the chewing bag tobacco is finely cut whereas snus tobacco is finely ground) and can therefore be sold in the UK. I’m no expert in Snus, having only had limited experience with it, but as far as I can tell, there isn’t any discernible difference between the two.

While they aren’t something I use often, I do really enjoy the odd chewing bag. They have a very unique flavour and are genuinely quite invigorating. As a self-confessed caffeine fiend, I occasionally find myself hit by a caffeine crash and I’m often amazed at how much a chewing bag perks me up when I’m in danger of nodding off at work. It’s been amazing to see how much these have taken off in the last year, going from something unheard of in the UK, to something available in a variety of flavours and even some tobacco-free “nicotine pouches.” Even the newsagent around the corner from our Chester shop stocks a few now!

The range has exploded so much in the last 12 months, it can be quite baffling to get your head around at first, so here’s a few of my personal favourites to give you some ideas.

Thunder Iceboom

Not gonna lie: It was partially the name that attracted me to this one. However, once I tried it, I realised these bags had a lot more going on than just a cool name. Their fresh mint and fruity flavour are extremely refreshing, but their nicotine strength is definitely high enough to get your attention.

Oden’s Siberia -80 Degrees Blue

These are one of our best sellers in Chester, which goes to show one thing: our customers are brave and like it strong! They have an extremely high nicotine content, which is balanced out with a very cool and refreshing spearmint flavour. With so many menthol varieties of tobacco out there, I always like it when a brand puts a twist on the formula with a spearmint taste instead, so these are a winner in my book too!

ZYN Citrus (Tobacco Free)

Here’s an interesting quirk of chewing bags: the “Tobacco free” versions aren’t completely awful! Anyone who has ever tried a tobacco free smoking mixture/cigarette will know what I mean… However, I was very surprised when I tried my first non-tobacco pouch. The nicotine is extracted from the tobacco, but everything else is left out. ZYN pouches are also available in a menthol flavour, but I’m a big fan of citrus flavours, so I was naturally drawn to these. They have the same satisfying tingle and are just as invigorating as the tobacco versions. They also taste absolutely delicious, like a bag of lemon sherbet with an added punch of nicotine. Well worth a try!

If you’ve been intrigued by these new products popping up, now’s a great time to try. They’re a very unusual way of tasting tobacco, as well as being discreet (and consumable anywhere!)

-Calum, Store Manager @ Turmeaus & LCDH Chester

Remember 2016? It was a bit of a downer year: Political chaos (at least we’re not still talking about Brexit, four years later, eh…? <sobs internally>), a tidal wave of celebrity deaths and the introduction of some of the most prohibitive tobacco laws to date. Yes, this was the year where “plain” (read “disgusting”) packaging, minimum pack sizes and a ban on all “Characterising flavours” were all introduced to the UK. Well, at the time of writing (end of January) 2020 is starting to look like the new 2016. Not even a month into the new decade and we’ve already had devastating fires, scary virus outbreaks, some deeply saddening deaths (RIP Kobe, Terry Jones and many, many more… already!) and just to keep in line, the continuation of 2016’s tobacco flavour ban.

2016’s initial flavour ban focused on what they called “Characterising flavours” which basically translates to anything that is an “actual” flavour, e.g. Cherry, vanilla, chocolate, etc. However, menthol flavours were given a reprieve… until 2020. So here we are; on May 20^th 2020, on the four-year anniversary of the initial ban, they’re back to finish what they started in 2016, by banning all menthol flavoured cigarettes and rolling tobacco from the UK market. Because smokers aren’t allowed to enjoy being smokers, remember?

If you’re a menthol fan, you might be asking “Well, is that it then?” Fortunately, the answer is no; while the ban removes actual menthol cigarettes and rolling tobacco from the market, there are still some options for anyone who wants to keep enjoying the taste:

Menthol Tips: This is the most obvious and easy solution. While menthol tobacco will be off the table, menthol flavoured tips will not be included in the ban. This is the option that a good proportion of roll up smokers use for mentholating their cigarettes already, so they’ll be breathing a cool, menthol-tinged sigh of relief that they’ll be able to continue doing so.

 

Flavour Cards: Ok, so menthol tips are a good solution for roll up smokers, but what about premade cigarettes? There is an equally easy, but lesser known solution: Flavour cards. These actually work in the same way that menthol cigarettes are flavoured now; it’s a heavily scented card that can be put into a pack of cigarettes or tobacco in order to transfer the flavour (in the same way current menthol cigarettes are lined with a heavily menthol scented foil for flavouring.) Leave in for around an hour to transfer the flavour, the longer it is left, the more pronounced the taste will be. These also come in a variety of flavours, including some cool twists on menthol such as Double Mint and Lime & Mint (AKA: A Mojito!).

Flavour Sprays: These handy little sprays use the exact same flavouring that Gawith & Hoggarth used for flavouring their range of Auld Kendal flavoured rolling tobacco, prior to the 2016 ban, just in personal form. On top of their classics, such as Cherry and Vanilla (and Cherry & Vanilla) they also feature a standard menthol and a spearmint flavour spray. Officially, these are designed for tobacco, but they can potentially work with cigarettes too, you’ll just need to let them dry before smoking. The aforementioned cards are much more practical for premade cigarettes though.

Coarse cut: As was the case with the initial flavour ban, the law applies specifically to rolling/fine cut tobacco. “Coarse cut” tobacco is technically pipe tobacco, but it is the finest possible cut it can be before being classed as a rolling tobacco. This means it is possible to use it for rolling (you might just find it needs a bit of shredding beforehand) but none of the rolling tobacco rules apply to it. So it will still be available in menthol, as well as a variety of other flavours.

So, there you go; 2020 might already be shaping up to be another rough, uncertain year, but at least menthol smokers have one less thing to worry about.

-Calum

Store manager @ Turmeaus Chester

Havana cigars mature like fine wines, in fact they will continue to improve for up to their first 15 years and in many cases much longer, but they do need a little basic care.

The humidifier in your humidor should be topped up with either humidification solution or distilled water (available from most petrol stations). Humidification solution is a mixture of distilled water, polyglycol and a mould inhibiter and will guarantee that your humidor is kept at 70% relative humidity (+/- 2%).

Try to site your humidor in a location with a temperature, which never exceeds 70°F. The temperature range you are aiming for is between 66°F and 70°F. The relative humidity that you are aiming for is ideally 67–70%. You should be able to use the humidor as soon as you add the water to the humidifier, there is no need to wait a few days.

To test the condition of your cigars, press with the pad of your thumb just below the band of the cigar. The cigar should feel firm but springy if it is in good condition; if it feels hard and brittle then the cigar is under humidified. If it feels soft and spongy, then the cigar is over humidified.

Havana cigars need fresh air! Be sure to open your humidor periodically and be sure to rotate the cigars, i.e, if you are not smoking regularly, at the end of each week put the cigars from the bottom layer of the humidor to the top layer of the humidor and so on.

>View our PDF Humidor Set Up and Care Instructions here.

Filling the Humidifier
– Fill a cereal/soup bowl with distilled water or humidification solution.
– Immerse the humidifier into the bowl until it soaks up the maximum amount of water/solution.
– Remove humidifier. Wipe/shake off any access water/solution.
– Place humidifier back in your humidor.
– You can re-use any access solution to top up the humidifier when needed.
– Simply store it back in the original bottle.

Visit our store for a full range of Cigar Humidors.

‘ To age or not to age’ … that is the question ! ( with thanks to our friend Reuven Zasler for this article)

Aside from my own hands-on experience concerning the topic of ageing, as well as the positive experience of other enthusiasts, there exits a body of literature, albeit quite small and chiefly confined to certain websites, which deals with this subject. The various writers agree – almost unanimously – as to the benefits of “long-term” ageing. Only one expert seems to dissent: Mr. Sebastian Zimmel, the “Cigar Doctor” of the excellent European Cigar Cult Journal which is published in English and German and appears every three months. Mr. Zimmel, who answers readers’ questions, has twice, within the past year or so, claimed that cigars cannot age like wines, and are best smoked when they are “fresh.” Such claims obviously aroused the curiosity of not a few subscribers, including yours truly, for Mr. Zimmel saw fit to clarify his position. Unfortunately, his “clarification” turned out to be gross distortion of his original statements.

On the other side of the ageing-issue spectrum stand connoisseurs of unimpeachable authority such as Min Ron Nee and Vahe Gerard. Mr. Gerard, for those who may not know, owns and operates the very distinguished cigar enterprise Gerard Pere et Fils (as well as its website) and was chosen “Man of the Year” in Habanos merchandising by Habanos S.A. at its recent Habanos Festival. Additionally, he has authored several aesthetically pleasing books on cigars, and is one of only two authorized purveyors of Habanos since the legendary Alfred Dunhill and Zino Davidoff (the other being Christopher Wolters) who has been permitted to offer for sale custom-brand Habanos. Mr. Gerard is mentioned in this writing since a significant portion of his considerable income is earned by aging premium cigars for his well-heeled clients.

Mr. Min Ron Nee, a renowned Hong Kong collector and connoisseur, unequivocally states his views on the ageing process on pages 6-11 of his widely celebrated “An Illustrated Encyclopaedia of Post-Revolution Havana Cigars.” I am quite convinced that were it not for Mr. Nee’s shining modesty and self-depreciation, he would challenge Mr. Zimmel to a duel.

Pre-Ageing 101: Balancing Act
Immediately upon bringing home newly-purchased cigars, one should gingerly transfer them to a well-regulated humidor and leave them entirely unperturbed for a period of two to four weeks. l believe this practice is applicable even to cigars which have been aged prior to acquisition, inasmuch as the change in climate, namely, temperature, relative humidity and proximity to other cigars, is liable to destabilize the chemical balance within the tobacco leaves, resulting in less than optimal enjoyment if the cigars are smoked in such a condition.

Pre-Ageing 102: Preparing Cinderella for the Ball
It is no secret that tobacco leaves that are destined to comprise cigars need to be cured, that is, dehydrated, after harvesting. The curing process alters the leaves’ colour from green to golden brown, but its chief purpose is to rid them of their sap, which contains bitter tannins.

Having been cured, the leaves are then subjected to two (or three, in the case of leaves which will constitute the Cohiba vitolas) fermentations, the objective of which is to remove the remaining sap and initiate a chemical change which destroys the nicotine therein but leaves behind important oils which are not merely benign, but have a very beneficial effect on the cigar’s aesthetic potential to deliver a pleasing bouquet and flavour. Unfortunately, there is also a downside to the fermentation processes, for in addition to purging the leaves of undesirable materials, they also create ammonia – the very same pungent substance used in powerful household cleaning fluids. This rather offensive by-product is once again created when, just prior to rolling, the fermented leaves are made pliable by moisturizing them so as to facilitate their manipulation.

Aged Pre Embargo Romeo y Julieta cigarsAnyone who has ever experienced tobacco fermentation first-hand, or has had the dubious “pleasure” of having to employ an abrasive cleaning agent, need not be convinced of the odious qualities of ammonia. Could anyone imagine tasting anything that smelled so atrocious? In point of fact, if you are one of those who has bemoaned the mediocre taste of young cigars – you indeed have, for the presence of lingering traces of ammonia is partly responsible for your predicament.

As indicated above, the manufacturers once stored their finished cigars long enough so that by the time the smoker lit up, all traces of ammonia had long been history. Sorrowfully, this stockpiling practice itself is now history. A final note concerning the riddance of ammonia: since exposing fresh cigars to air greatly hastens the elimination of this matter (as well as the short-term ageing process), it is highly recommended that one open the lids of one’s humidors at least once a day. This routine practice is, of course, also essential for checking humidor temperature and relative humidity, as well as for rotating the stored cigars, so there is a triple benefit in performing it.

Invitation to the wedding
The three types of tobacco leaves which constitute the filler – ligero, which bestows strength and flavour; volado, which ensures proper combustion and seco, which adds finesse and sophistication, need time to “marry.” In other words, they have got to blend if they are to furnish the taste and fragrance which characterize a premium cigar. This blending action is facilitated chiefly through the secretion of oils harboured by the leaves, which is brought about by properly regulated temperature and humidity within the humidor, and periodic exposure of the cigars to air (as previously indicated). The oils secreted by each tobacco type tend to migrate within the cigar and interact, thereby producing the blend. Further on in the ageing process, the blended oils migrate to other cigars in the vicinity (that is, inside the humidor), initiating an interaction of the blended oils. This phenomenon explains why it is unwise to age Cohiba Esplendidos alongside Partagas Lusitanias.

From Mellowness to Excellence
As a result of the amalgamation of the oils and hence the merging of the tobacco-leaf types, it can be said that the cigars in question have reached “maturity.” In this state, they will assuredly delight the senses, but they may not have peaked out yet. This is because cigar ageing is a continuous occurrence (assuming the cigar continues to receive proper maintenance) in which the tannins continue to decompose, thereby effecting a constant chemical change in the integrated filler tobaccos. This in turn will bring about a richer, more complex flavour, an even more agreeable aroma, and improved burning and drawing qualities.

Be that as it may, there are thorns amongst the roses: firstly, although ageing is indeed perpetual, it cannot perpetually improve a cigar, which will eventually peak out and then experience a gradual decline; secondly, although most hand-rolled cigars will improve with proper ageing, not all brands and vitolas will show significant improvement; thirdly, diverse brands and vitolas will peak out at the end of different durations of ageing; finally, different strokes for different folks: since taste is decidedly subjective, one smoker’s determination of “peak-out” may very well not be another’s. Nevertheless, certain generalizations can be made which are likely to be quite helpful to the enthusiast who wishes to establish personally ideal storage periods. First of all, in consideration of the relationship between the particular brand/vitola and storage duration, it may be generalized that the stronger the brand/vitola, the more slowly it ages, and hence the longer it needs to be aged so as to effect peak-out. It would follow, then, that a Bolivar Belicosos Finos would peak out after a much longer storage duration than would a Fonseca No. 1.

A generalization may also be made concerning the relationship between the cigar’s production date and the effect a certain period of ageing will have upon it: the more recent the date of manufacture, the greater the effect of ageing. For example, six months of ageing will markedly alter the traits of a recently produced cigar, whereas it will have a negligible impact on a twenty year old cigar.

A fly in the ointment
It was mentioned beforehand that exposing stored cigars to air accelerates their ageing, which would seem to be very desirable indeed, especially for those of us who possess less of the virtue of patience. Nonetheless, there is , of course, a catch: the oxygen in the air, whilst speeding things up, also has a negative impact on the quality of the ageing process, thus precipitating less beautiful and complete results. The only remedies for this, as you might guess, are 1) not to open the original packaging and humidor till the termination of the storage period, and 2) wait patiently with a stiff upper lip. You can’t have your cake and eat it.

Spooks, demons and goblins
Assuming he/she favours several cigar bands and vitolas, it would be truly advantageous for the cigar aficionado who wishes to scientifically determine all of their peak-out times to be a well-to-do masochist. The mental, financial and material resources required for such a venture would be vast indeed, so if you are somewhat less wealthy and anal, you will need to compromise and settle for a relatively less comprehensive plan of action.

Let us assume, for the sake of example, that one wishes to start from scratch and accumulate a decent collection of well-aged smokes. Initially, having procured a modest inventory of cigars, it would seem that one must cope with a vicious circle (or a Catch-22 or conundrum, if they sound less threatening): if one stores the cigars, they cannot be smoked; conversely, if one smokes the cigars, they cannot be stored.

There is, happily, a way out of the forest. One can begin amassing a modest store of aged cigars by setting aside a fixed percentage of newly purchased smokes, in accordance with one’s financial state and degree of self-restraint. This simple system will ensure a growing reserve of nicely aged cigars whilst guaranteeing a supply for the here and now. For each new “purchasing binge,” I would recommend the obtaining of two types of cigars: those that may be enjoyed even when relatively fresh, such as the Hoyo Epicure No. 2, and those which need at least a few months to mature minimally, such as the Partagas Serie P No. 2 or the Ramon Allones Belicosos.

Once the enthusiast has been stockpiling for, say, six months, he/she should now possess sufficient smokes for a monthly tasting which would be instrumental in ascertaining peak-out.

O Magnum Mysterium
Cigar maturation and ageing are phenomena which have by no means been thoroughly investigated and documented by the scientific community (or, for that matter, the cigar-smoking community), and, as such, remain shrouded in mystery and conjecture. Even so, there exists a body of useful information which has been compiled as the result of experience and trial and error. Cigar smokers who want to know what cigar smoking is really about should take the trouble of acquainting themselves with this data. They would do well to enable their sumptuous investments in pleasure to spread their wings and blossom, for ageing exceedingly enriches an already eminently delectable experience.

Best wishes

Reuven Zasler